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    Category " 1. Sales Mistakes"





    Poor Cross and Upselling

    Date: 28 Sep 2011
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    1. Sales Mistakes
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    The easiest way to get to new sales is by selling variety of your products to existing customers. This is kind of obvious. But, many businesses neglect this. They usually focus on getting business from new customers.  The impact: Trying to get business from new customers is 10 fold more demanding, more expensive and lengthier than from existing clients. Not trying to cross and upsell your products...


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    Poor Relationship Building with Customers

    Date: 22 Sep 2011
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    1. Sales Mistakes
    Posted by: admin
    Key advantage any business could have is relationships with its customers. Close, deep and personal relationships with every good customer of yours. These relationships protect existing business! These relationships earn new business! One may say that these are obvious facts. Yes they are. But, it is amazing to see how many businesses do not invest proper time and effort to build long lasting...


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    Lack of 80/20 Focus

    Date: 16 Sep 2011
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    1. Sales Mistakes
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    Not Realizing There Are Bad Customers

    Date: 16 Sep 2011
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    1. Sales Mistakes
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    Not every customer is a customer you want to have. There are those that are just pure time wasters. There are those that are just too difficult and demanding to do business with. And there are those that are way too expensive to deal with. The impact: Many businesses are not aware of a huge, and in some cases devastating, impact bad customers could have on your business. Bad customers could...


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    Not Knowing Your Customer Value

    Date: 14 Sep 2011
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    1. Sales Mistakes
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    Not Honoring the Importance of World Class Quality, Genuine Customer Care, Trust and Credibility

    Date: 05 Sep 2011
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    1. Sales Mistakes
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    Most important things that make people buy from anyone are as follows : > product’s ability to meet customer’s needs > product quality > product price > customer’s trust in your ability to deliver what you promised > commitment to do whatever it takes to make them satisfied > having flexibility in payment and term options It is surprising to see how many businesses,...


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    Limited Understanding of Sales and Marketing Importance

    Date: 01 Sep 2011
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    1. Sales Mistakes
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    Not Understanding Who Your Customers Are

    Date: 02 Sep 2010
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    1. Sales Mistakes
    Posted by: admin
    Many marketing campaigns produce poor sales results. At times these results could be rather disappointing and very discouraging. One of the main reasons for such poor results is that targeting of key prospects (potential customers) was not done properly or not at all. The impact: How many times we have seen businesses that mail their brochures in attempt to get new customers. They usually do it without...


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