Cost of Sales
Buy new customers! Sounds strange, to buy new customers?
Common sense says it all. For a new sale to happen we need to:
> find potential customers
> somehow communicate with them
> get their attention
> present our story
> spark their interest
> have them evaluate our offer
> convince them to buy from us.
Few things in the mix for a new sale to happen.
If you measure, there are costs involved in all of this. Preparing and printing brochures, flyers, web site, ads, commercials, delivering messages, showing and demonstrating products, convincing. All of this adds up and creates the cost of getting a new customer.
Experience shows, we cannot be shy about paying the price to win new customers.
We need to do it concisely, upfront and NOW! The sooner it happens, the sooner you would get to new customers.
