Clients for Life
The ‘price’ for Getting New Customers is real. Inmany cases it is sizable and cannot be ignored.
Have you tried to estimate value of one of your customers over 5 years or 10 years? How much business would you be able to get from one average client over a life time? These numbers are hard to ignore. If you multiply that by 100 or 1000 clients, there is a very successful business.
Not to forget, satisfied clients recommend their suppliers to business acquaintances, friends and family. Over a life long relationship one client may bring on average 5-10 new clients. This is very simple math!
In summary, there is a cost involved to get a new client. We are paying this willingly, upfront and NOW. Each new client will give us a significant amount of business over their life time. They will bring us upwards of 10 new clients. Simple logic!
Now that we have covered Cost of Sale and Clients for Life, we are ready to take a closer look into the system of Getting New Customers.
Why not make the most out of it? Getting new business from an existing customer is several times easier, faster, less expensive and demanding. Typically the cost of selling to an existing client is 5-10 fold less.
