uknowbiz Blog

How to get new customers?
Watch this flash demo. Simple, easy, straightforward.

Many people go into the business to make a difference in their lives.
Yet many end up working very hard. 50, 60 or more hours per week, year after year.
Results and return from all this hard work could be rather disappointing.

We at uknowbiz believe that business should provide free time and unlimited resources to its entrepreneurs.

That would be the ultimate return on all of the investments.

To achieve this business needs to be built as self running engine. That is one of our key objectives, to share best practices and methodologies for building a successful self running business. We call it GREAT Venture!

The ‘price’ for Getting New Customers is real. Inmany cases it is sizable and cannot be ignored.

Have you tried to estimate value of one of your customers over 5 years or 10 years? How much business would you be able to get from one average client over a life time? These numbers are hard to ignore. If you multiply that by 100 or 1000 clients, there is a very successful business.

Not to forget, satisfied clients recommend their suppliers to business acquaintances, friends and family. Over a life long relationship one client may bring on average 5-10 new clients. This is very simple math! 

In summary, there is a cost involved to get a new client. We are paying this willingly, upfront and NOW. Each new client will give us a significant amount of business over their life time. They will bring us upwards of 10 new clients. Simple logic!

Now that we have covered Cost of Sale and Clients for Life, we are ready to take a  closer look into the system of Getting New Customers.

Why not make the most out of it? Getting new business from an existing customer is several times easier, faster, less expensive and demanding. Typically the cost of selling to an existing client is 5-10 fold less.

Buy new customers! Sounds strange, to buy new customers?
Common sense says it all. For a new sale to happen we need to:

        > find potential customers
      > somehow communicate with them
      > get their attention
      > present our story
      > spark their interest
      > have them evaluate our offer
      > convince them to buy from us.

Few things in the mix for a new sale to happen.

If you measure, there are costs involved in all of this. Preparing and printing brochures, flyers, web site, ads, commercials, delivering messages, showing and demonstrating products, convincing. All of this adds up and creates the cost of getting a new customer.

Experience shows, we cannot be shy about paying the price to win new customers.

We need to do it concisely, upfront and NOW! The sooner it happens, the sooner you would get to new customers.