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The easiest way to get to new sales is by selling variety of your products to existing customers. This is kind of obvious. But, many businesses neglect this. They usually focus on getting business from new customers. 

The impact:
Trying to get business from new customers is 10 fold more demanding, more expensive and lengthier than from existing clients.

Not trying to cross and upsell your products to the existing customers will result in significant amount of lost sales opportunities. Sales opportunities that would not be all that hard to win.

Not to say, if you are not talking to your existing customers on regular basis, you will be helping your competition to easily get in.

When you do a good job customers will want to do more business with you. They would be pleased and happy to give you more since they know you will take good care of them.

Why not leverage from that?

The solution:
Realize the importance of cross and upselling. Start focusing on this NOW!

Define and implement formal sales programs to maximize business from every single customer of yours!

Consider bundling products and services to create unique packages. These product packages should deliver even higher value to your customers. By bounding products together you would be maximizing your sales revenue. By wise and smart product bundling you will be giving customers the strongest reasons to keep buying more from you.

With dedicated focus on growing business from existing customers you would be achieving much better sales results. And having even stronger relationships with your customers.